Restaurant branding templates are evolving and are becoming more accurate and comprehensive, according to new data from the Food Marketing Institute (FMI).

That’s a big change from the way most food brands marketed their products before the rise of social media.

In 2014, the Institute released its first-ever Restaurant Brand Index, which included food-marketing strategies such as “branding the food,” “brand the restaurant,” “rebranding food” and “reinventing the restaurant.”

Since then, the FMI has updated the index, with new data showing that the brand index has become much more accurate, as the infographic below shows.